Don't Get Hurt By The Google® Algorithm Update
Without an SSL Certificate, website owners may not be viewed as legitimate to new customers searching them online - resulting in a loss of search engine traffic. You will lose traffic, people will be scared away – and worse, they will go to your competitors who do have a secure website.
Google® has been applying as much as 5% ranking boost to pages using an SSL Certificate since 2014.
Google’s new search ranking algorithm will look more favourably on websites that use HTTPS in conjunction with HSTS. The search giant hopes the move to enable HSTS will encourage businesses to implement website encryption.More Information